Digital Communications Specialist

Summary

Legal Aid at Work (LAAW) enforces and expands the employment and civil rights of low-wage workers, their families, and communities by engaging in outreach and education, providing clients with legal advice and representation, and advocating for policy reforms.

LAAW has seven core program areas: (1) Wage Protection; (2) Community Legal Services; (3) Disability Rights; (4) Gender Equity & LGBTQ Rights; (5) National Origin and Immigrants’ Rights; (6) Racial Economic Justice; and (7) Work & Family. Through these programs, LAAW:

    • Provides free, individualized legal advice and counsel throughout California to thousands of low-income workers;
    • Pursues targeted enforcement and impact litigation to strengthen and clarify the law;
    • Conducts community outreach and education for workers, their advocates, their families, and their health and social service providers; and
    • Advocates for laws, regulations, and policies at the local, state, and national levels to strengthen civil and workplace rights.

As a social justice organization, Legal Aid at Work’s mission is rooted in the firm belief that all people deserve respect, dignity, and self-determination at work, at school, and in their communities. Structural and systemic racism—with the oppression of Black and Indigenous people at its core—and other forms of injustice shape the society and the civic, political, and legal systems in which we work and live. Legal Aid at Work is committed to developing and nurturing an organizational culture that will dismantle systems of oppression, uplift people from underrepresented communities, and create a workplace that is truly equitable and inclusive. As such, we strongly encourage candidates from underrepresented communities to apply.

Legal Aid at Work (LAAW) seeks a Digital Communications Specialist to support the creation and implementation of digital strategies that advance of the organization’s mission. Reporting to the Vice President of Strategy, this position represents a unique opportunity to define and streamline organization-wide communications processes and systems. Working with and across teams, the Specialist will play a critical role in furthering LAAW’s efforts to better serve clients, expand the organization’s reach, and deepen engagement with external stakeholders.

Responsibilities

The Specialist’s responsibilities include but are not limited to:

Website Management

    • Support website development and maintenance, ensuring that content is up to date, accessible for all users, and ranking highly on search engines
    • Serve as the coordinator and project manager for the client-facing self-help legal resource center, working with legal program staff to maintain our library of 100+ fact sheets and other legal resources
    • Ensure that our website is optimized for securing donations and building out the list-serv
    • Generate and post updates to the website highlighting LAAW’s work, including articles, blog posts, and press releases

Social Media and Press

    • Coordinate across teams to manage LAAW’s social media content calendar, sourcing and tailoring content to appropriate audiences based on the platform
    • Expand levels of engagement with followers and potential clients via social media, responding to inquiries in a timely manner and conducting hand-offs to relevant teams, where appropriate
    • Manage intake of press inquiries and make connections with staff when needed

Email Marketing

    • Collaborate with the Vice President of Strategy, as well as the Development and Program teams to execute on an email marketing strategy
    • Support digital fundraising campaigns and initiatives, including helping to re-launch and manage the Google Grants program
    • Monitor best practices and trends across the digital ecosystem; leverage data and analytics to inform strategy and improve performance and service delivery

Requirements

The ideal Digital Communications Specialist candidate will bring the following experience:

    • Two to five years of communications experience, preferably in the digital space
    • Excellent project management skills; experience creating and implementing processes
    • Affinity for and experience with various social media platforms
    • Ability to work independently and be self-sufficient, while also thriving in a highly collaborative environment
    • A strong interest in social justice and workers’ rights

The list below includes skillsets that are desirable, but not required. For those who do not bring experience in these areas, LAAW seeks candidates who bring the curiosity and drive to deepen their knowledge in these areas:

    • Knowledge of digital advertising, including Facebook advertising, web analytics (e.g., Google Analytics), search engine optimization (SEO), Google Grants, and Google AdWords
    • Basic graphics editing and production skills, such as experience in Canva
    • Familiarity with HTML and WordPress
    • Familiarity working with Mailchimp or similar email marketing platforms
    • Ability to collect and analyze data to inform strategy

Compensation

Legal Aid at Work offers salaries that are competitive in the Bay Area public interest law community. Benefits include health plans, long-term disability and life insurance, 403(b) retirement plan, and generous paid vacation and holidays. As a unionized organization, LAAW believes in the importance of employees organizing to improve their working conditions. This position is included in the bargaining unit represented by ESC Local 20. The current negotiated salary scale for the position, which varies depending on years of experience, can be found here.

This position must be based in California, with a preference for those in the Bay Area. Due to COVID-19, Legal Aid at Work staff continue to work remotely.

Application Process

We strongly encourage candidates from underrepresented communities to apply. Applications must include (1) a cover letter explaining your interest in this position and the ways in which you satisfy the qualifications specified above and (2) résumé. All application materials should be submitted to:

Digital Communications Specialist Search Committee

Email: [email protected]

Legal Aid at Work is committed to a diverse, multicultural work environment. LAAW is an equal opportunity, fair chance, and affirmative action employer. Our complete EEO and DEI statements as well as further information concerning the organization and its programs can be found at www.legalaidatwork.org. Pursuant to the San Francisco Fair Chance Ordinance, Legal Aid at Work will consider qualified applicants with arrest and conviction records for employment.